Solution

ARxhibition

Release

2022

Client

ARCHIVIBE connects international architecture and interior design firms, furniture and building materials manufacturers, architecture students and architects, through meaningful studio visits or communication projects based on values and common grounds.

Realize an Augmented Reality experience so as to create an exhibition of virtual architecture models, without providing for the physical presence of the models themselves. The brief pursues principles of sustainability and innovativeness, in line with the identity of the applicant realities.

For the realization of the experience, it was chosen to work with the environments provided by Meta’s social networks, thus Instagram and Facebook. The physical part of the exhibition, consisting of a series of white, neutral cubes with a positioning grid on the upper face, was intended to position itself as an identity reality within the showroom spaces. Affixed to each cube, a qrcode allowed visitors to access experiences related to the individual building, preferably positioned on the top face of each element, but potentially elsewhere as well.
The models received were reproduced using photorealistic materials to give the effect of bringing real architecture into an interior space. Taking advantage of the possibilities offered by the technology used, the virtual models were chosen to be scalable, to make them experienceable at different sizes.

The models received were reproduced using photorealistic materials to give the effect of bringing real architecture into an interior space. Taking advantage of the possibilities offered by the technology used, the virtual models were chosen to be scalable to make them experienceable at different sizes.

3D architectural models augmented reality exhibition of LEED certified buildings

In Las Tablas, an area within Madrid’s Fuencarral-El Pardo district, the Madrid-based practice of Rafael de La-Hoz has raised this triangular floor plans where the loadbearing structure of the slabs is pushed outward, forming a huge lattice that gives protection against solar radiation.

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Torre Helix by CRAFT Arquitectos is located on a 1,618 m2 property on Avenida Américas in Guadalajara, Jalisco, on the corner of Rio de Janeiro Street. It is an 18-story office tower in one of the most important financial arteries of the city, the first two levels being for commercial use.

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Situated at the Kennedydamm, entrance to Düsseldorf’s inner city, this building, together with the L’Oréal Germany headquarters and the vertical campus Eclipse, will add another impressive element to the urban skyline: One Plaza by HPP Architekten.

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Torre Europa by GCA Architects is one of the key pieces of this environment and rises as a glazed volume of 21 floors that escapes the stereotypes of high-rise buildings, breaking down into 4 cubes that bring dynamism to the building while generating a series of terraces to enjoy the views offered by this unique enclave.

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Under HENN’s design direction, Merck Innovation Center in Darmstadt has undergone a gradual transformation from industrial works to contemporary technology campus, keeping pace with the global shift from a manufacturing to a knowledge-based economy.

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Forskaren by 3XN is a New Health and Life Science Innovation Center in Stockholm.

Forskaren is designed to pursue the highest standards of sustainability and aspires to become LEED Platinum certified and Well v.1 Gold Certification. To this end, several sustainable solutions are put in place.

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Tecnologie

AR

Piattaforma

Instagram, Facebook