2021 - 2022
Villa Arconati - FAR
E-Pic Land aims to enhance the territory and its cultural heritage, promote its enjoyment and broaden participation in culture, creating well-being and development, involving environment, crafts, training, education, research, tourism and welfare.
The project is aimed at new generations to discover the area, its riches and to stimulate youth creativity with a specific focus on the memory/future relationship.
It aims to contribute to the re-definition of the area’s identity as a place of environmental and cultural quality, placing the Villas of Delizia at the center of an innovative narrative, bicycle/pedestrian itineraries and cultural events, in connection with the Parks and the Waterways.
Create the visual identity and communication strategy for the project, funded by the Lombardy Region and Fondazione Cariplo, with the goal of aiming to enhance the cultural heritage and territory of Northwest Milan and the province of Monza and Brianza. Promote its enjoyment and broaden participation in culture, creating well-being and development, involving environment, crafts, training, education, research, tourism and welfare.
An epic and contemporary territory, between ancient legends and new stories.
Testimonies of the past are rethought in a contemporary key, mixed with the technological aspect, for the involvement of new generations: a look at tradition, told in a new language for the creation of unusual messages.
A strong and recognizable identity, atypical for the reference scenario: bright colors contrasting with black and white, daring collages of mythological and young real characters, involvement of partners and stakeholders in a shared editorial plan.
Brand Identity (logo, payoff, font, tone of voice, moodboard, color palette), customization and management of web channels, collaboration on website creation, project pitch creation, social media management, creation of ad hoc graphics for specific events. Also operational support in the organization and production of activities and events, including local trails, localized and widespread events, direct contact with public administrations and project stakeholders.
A story that unites, virtually, different realities
e: online, rete
PIC: Integrated Plan Culture
epic:1.Which refers to epic poetry
2.fig. Which has something legendary compared to ordinary human capabilities
e-pic land aims to highlight and promote the cultural heritage of the area northwest of Milan, by using a social strategy that opens up a dialogue with the citizenship.
The strategy adopted uses social communication channels, such as Instagram and Facebook, to create a real community that participates in the public cultural venue openings, family fun activities and workshops for kids, communicating through a unique profile of the partnership, consistent and influential.